Keyword Index

A

  • Advertising Using Sport Analyze The Gender Factor In The Effectiveness of Advertising Using Sports on Social Networks (Case Study: Instagram) [Volume 3, Issue 3, 2022, Pages 156-129]
  • Aesthetics The effect of aesthetic factors and service quality on perceived value of loyalty and customer satisfaction (Case study of Kermanshah pools) [Volume 3, Issue 2, 2022, Pages 88-61]
  • Amateur athletes Relationship serious leisure and leisure satisfaction mediated by recreational involvement in amateur Volleyball athletes [Volume 3, Issue 2, 2022, Pages 120-89]

B

  • Bibliometric Analysis Bibliometric Analysis of The Global Trends on Sport Marketing Researches [Volume 3, Issue 1, 2022, Pages 143-114]
  • Blue places The effect of aesthetic factors and service quality on perceived value of loyalty and customer satisfaction (Case study of Kermanshah pools) [Volume 3, Issue 2, 2022, Pages 88-61]
  • Bodybuilding club The Role of Social Media on Online Brand Community Identification And Loyalty of Mashhad Sports Club Customers [Volume 3, Issue 3, 2022, Pages 67-38]
  • Bojnourd The Impact of International Sports Events on the City Brand (Case Study: Bojnourd County) [Volume 3, Issue 1, 2022, Pages 195-172]
  • Brand experience Determining The Relationship Between Brand Experience And Brand Loyalty And The Moderating Role of Demographic Variables (Case Study: Customers of Mashhad Water Parks Complex) [Volume 3, Issue 4, 2022, Pages 156-139]
  • Brand love The Effect of Corporate Sponsor Image on Purchase Intention of Persepolis Fans With The Mediating Role of Brand Love And Sport Involvement [Volume 3, Issue 4, 2022, Pages 95-74]

C

  • Competitive Advantage Relationship of Social Capital With Innovative Behavior And Competitive Advantage of Active Sports Tourism Destinations In Bushehr Province [Volume 3, Issue 4, 2022, Pages 73-49]
  • Consumer Examining The Environmental Behaviors of Sports Consumers: The Effect of Green Marketing Tools [Volume 3, Issue 4, 2022, Pages 117-96]
  • Corporate Sponsor Image The Effect of Corporate Sponsor Image on Purchase Intention of Persepolis Fans With The Mediating Role of Brand Love And Sport Involvement [Volume 3, Issue 4, 2022, Pages 95-74]
  • Customer's attitude Investigating the effect of social responsibility on Customer`s loyalty of fitness clubs with role moderating of image and reputation [Volume 3, Issue 2, 2022, Pages 60-30]
  • Customers' Behavioral intention The Moderator Role of Social Media in Relation between the Services Quality and Satisfaction with the Customer Behavioral Intention in Swimming Clubs [Volume 3, Issue 3, 2022, Pages 186-157]

D

  • Digital Marketing The role of demographic characteristics and digital literacy in the digital marketing of sports cafes and shops [Volume 3, Issue 1, 2022, Pages 57-30]

E

  • E-commerce Barriers and Strategies of Using Network Marketing In Sports In Iran Country [Volume 3, Issue 3, 2022, Pages 37-1]
  • Economics Economic and sports effects of the development of sports diplomacy in the Islamic Republic of Iran [Volume 3, Issue 2, 2022, Pages 29-1]
  • Elderly athletes Explaining The Effect of Social Marketing on Motivating Sports Participation of The Elderly in East Azarbaijan Province [Volume 3, Issue 3, 2022, Pages 220-187]
  • Emotions The Impact of Cognitive Component on Affective Component of Team Reputation: Emphasizing on Difference Between Viewers And Spectators of Persian Gulf Pro League [Volume 3, Issue 4, 2022, Pages 138-118]
  • Entrepreneurial Marketing Test of The Role of Satisfaction Mediation Model In The Causal Relationship of Entrepreneurial Marketing With The Desire To Re-Attend Customers of Sports Complexes In Karaj [Volume 3, Issue 4, 2022, Pages 48-24]
  • Environmental Factors Identifying and Ranking The Components of Sports Business Development In Golestan Province [Volume 3, Issue 3, 2022, Pages 128-99]

G

  • Gender Analyze The Gender Factor In The Effectiveness of Advertising Using Sports on Social Networks (Case Study: Instagram) [Volume 3, Issue 3, 2022, Pages 156-129]
  • Green Brand Examining The Environmental Behaviors of Sports Consumers: The Effect of Green Marketing Tools [Volume 3, Issue 4, 2022, Pages 117-96]
  • Green Label Examining The Environmental Behaviors of Sports Consumers: The Effect of Green Marketing Tools [Volume 3, Issue 4, 2022, Pages 117-96]
  • Green Marketing The effects of green marketing drivers on the Performance of sport facilities with the mediating role of social responsibility [Volume 3, Issue 1, 2022, Pages 171-144]
  • Green Marketing Examining The Environmental Behaviors of Sports Consumers: The Effect of Green Marketing Tools [Volume 3, Issue 4, 2022, Pages 117-96]
  • Guilan sports Designing a model for attracting and involving people to sports tourism (Factors, challenges and strategies) [Volume 3, Issue 1, 2022, Pages 113-80]

I

  • Innovative Behavior Relationship of Social Capital With Innovative Behavior And Competitive Advantage of Active Sports Tourism Destinations In Bushehr Province [Volume 3, Issue 4, 2022, Pages 73-49]
  • Instagram Analyze The Gender Factor In The Effectiveness of Advertising Using Sports on Social Networks (Case Study: Instagram) [Volume 3, Issue 3, 2022, Pages 156-129]
  • Iran The role of Sportscape on Service Experience of Football Spectators (case of Azadi stadium) [Volume 3, Issue 2, 2022, Pages 150-121]
  • Islamic Republic of Iran Economic and sports effects of the development of sports diplomacy in the Islamic Republic of Iran [Volume 3, Issue 2, 2022, Pages 29-1]

K

  • Keywords: Diplomacy Economic and sports effects of the development of sports diplomacy in the Islamic Republic of Iran [Volume 3, Issue 2, 2022, Pages 29-1]
  • Keywords: Security The effect of loyalty to the national team on the level of risk-taking of Iranian tourists towards the host of the Asian Cup (2019 UAE) [Volume 3, Issue 2, 2022, Pages 177-151]

L

  • Leisure Relationship serious leisure and leisure satisfaction mediated by recreational involvement in amateur Volleyball athletes [Volume 3, Issue 2, 2022, Pages 120-89]
  • Local communities The Impact of International Sports Events on the City Brand (Case Study: Bojnourd County) [Volume 3, Issue 1, 2022, Pages 195-172]
  • Loyalty The effect of loyalty to the national team on the level of risk-taking of Iranian tourists towards the host of the Asian Cup (2019 UAE) [Volume 3, Issue 2, 2022, Pages 177-151]
  • Loyalty Investigating the effect of social responsibility on Customer`s loyalty of fitness clubs with role moderating of image and reputation [Volume 3, Issue 2, 2022, Pages 60-30]
  • Loyalty Comparison of The Loyalty Model of New and Experienced Customers of Health Clubs In Isfahan [Volume 3, Issue 3, 2022, Pages 98-68]

M

  • Mashhad Water Parks Determining The Relationship Between Brand Experience And Brand Loyalty And The Moderating Role of Demographic Variables (Case Study: Customers of Mashhad Water Parks Complex) [Volume 3, Issue 4, 2022, Pages 156-139]
  • Motivation Identifying The Motivations And Behavior Of Consuming Sports Goods In Iranian E-Sports Players [Volume 3, Issue 4, 2022, Pages 23-1]

O

  • Online brand The Role of Social Media on Online Brand Community Identification And Loyalty of Mashhad Sports Club Customers [Volume 3, Issue 3, 2022, Pages 67-38]

P

  • Performance The effects of green marketing drivers on the Performance of sport facilities with the mediating role of social responsibility [Volume 3, Issue 1, 2022, Pages 171-144]
  • Persepolis The Effect of Corporate Sponsor Image on Purchase Intention of Persepolis Fans With The Mediating Role of Brand Love And Sport Involvement [Volume 3, Issue 4, 2022, Pages 95-74]
  • Physical Fitness Explaining The Effect of Social Marketing on Motivating Sports Participation of The Elderly in East Azarbaijan Province [Volume 3, Issue 3, 2022, Pages 220-187]
  • Premier League The role of Sportscape on Service Experience of Football Spectators (case of Azadi stadium) [Volume 3, Issue 2, 2022, Pages 150-121]
  • Purchase intention The Effect of Corporate Sponsor Image on Purchase Intention of Persepolis Fans With The Mediating Role of Brand Love And Sport Involvement [Volume 3, Issue 4, 2022, Pages 95-74]

R

  • Recreational involvement Relationship serious leisure and leisure satisfaction mediated by recreational involvement in amateur Volleyball athletes [Volume 3, Issue 2, 2022, Pages 120-89]
  • Reputation Investigating the effect of social responsibility on Customer`s loyalty of fitness clubs with role moderating of image and reputation [Volume 3, Issue 2, 2022, Pages 60-30]
  • Research Application of statistical software in quantitative sports marketing studies [Volume 3, Issue 1, 2022, Pages 29-1]
  • Risk Assessment The effect of loyalty to the national team on the level of risk-taking of Iranian tourists towards the host of the Asian Cup (2019 UAE) [Volume 3, Issue 2, 2022, Pages 177-151]

S

  • Satisfaction Relationship serious leisure and leisure satisfaction mediated by recreational involvement in amateur Volleyball athletes [Volume 3, Issue 2, 2022, Pages 120-89]
  • Satisfaction Comparison of The Loyalty Model of New and Experienced Customers of Health Clubs In Isfahan [Volume 3, Issue 3, 2022, Pages 98-68]
  • Satisfaction Test of The Role of Satisfaction Mediation Model In The Causal Relationship of Entrepreneurial Marketing With The Desire To Re-Attend Customers of Sports Complexes In Karaj [Volume 3, Issue 4, 2022, Pages 48-24]
  • Service Experience The role of Sportscape on Service Experience of Football Spectators (case of Azadi stadium) [Volume 3, Issue 2, 2022, Pages 150-121]
  • Service Quality Comparison of The Loyalty Model of New and Experienced Customers of Health Clubs In Isfahan [Volume 3, Issue 3, 2022, Pages 98-68]
  • Service Quality The Moderator Role of Social Media in Relation between the Services Quality and Satisfaction with the Customer Behavioral Intention in Swimming Clubs [Volume 3, Issue 3, 2022, Pages 186-157]
  • Social capita Relationship of Social Capital With Innovative Behavior And Competitive Advantage of Active Sports Tourism Destinations In Bushehr Province [Volume 3, Issue 4, 2022, Pages 73-49]
  • Social media marketing Bibliometric Analysis of The Global Trends on Sport Marketing Researches [Volume 3, Issue 1, 2022, Pages 143-114]
  • Social networks Analyze The Gender Factor In The Effectiveness of Advertising Using Sports on Social Networks (Case Study: Instagram) [Volume 3, Issue 3, 2022, Pages 156-129]
  • Spectators The role of Sportscape on Service Experience of Football Spectators (case of Azadi stadium) [Volume 3, Issue 2, 2022, Pages 150-121]
  • Spectators The Impact of Cognitive Component on Affective Component of Team Reputation: Emphasizing on Difference Between Viewers And Spectators of Persian Gulf Pro League [Volume 3, Issue 4, 2022, Pages 138-118]
  • Sport Equipment Examining The Environmental Behaviors of Sports Consumers: The Effect of Green Marketing Tools [Volume 3, Issue 4, 2022, Pages 117-96]
  • Sport Facilities The effects of green marketing drivers on the Performance of sport facilities with the mediating role of social responsibility [Volume 3, Issue 1, 2022, Pages 171-144]
  • Sporting event The Impact of International Sports Events on the City Brand (Case Study: Bojnourd County) [Volume 3, Issue 1, 2022, Pages 195-172]
  • Sport Marketing Bibliometric Analysis of The Global Trends on Sport Marketing Researches [Volume 3, Issue 1, 2022, Pages 143-114]
  • Sports Business Identifying and Ranking The Components of Sports Business Development In Golestan Province [Volume 3, Issue 3, 2022, Pages 128-99]
  • Sportscape The role of Sportscape on Service Experience of Football Spectators (case of Azadi stadium) [Volume 3, Issue 2, 2022, Pages 150-121]
  • Sports Involvement The Effect of Corporate Sponsor Image on Purchase Intention of Persepolis Fans With The Mediating Role of Brand Love And Sport Involvement [Volume 3, Issue 4, 2022, Pages 95-74]
  • Sports Marketing The role of demographic characteristics and digital literacy in the digital marketing of sports cafes and shops [Volume 3, Issue 1, 2022, Pages 57-30]
  • Sports Marketing Identifying The Motivations And Behavior Of Consuming Sports Goods In Iranian E-Sports Players [Volume 3, Issue 4, 2022, Pages 23-1]
  • Sports Participation Motivation Explaining The Effect of Social Marketing on Motivating Sports Participation of The Elderly in East Azarbaijan Province [Volume 3, Issue 3, 2022, Pages 220-187]
  • Sports science Application of statistical software in quantitative sports marketing studies [Volume 3, Issue 1, 2022, Pages 29-1]
  • Sport’s Tourism Destinations Relationship of Social Capital With Innovative Behavior And Competitive Advantage of Active Sports Tourism Destinations In Bushehr Province [Volume 3, Issue 4, 2022, Pages 73-49]
  • Sport tourism Designing a model for attracting and involving people to sports tourism (Factors, challenges and strategies) [Volume 3, Issue 1, 2022, Pages 113-80]

T

  • Team Reputation The Impact of Cognitive Component on Affective Component of Team Reputation: Emphasizing on Difference Between Viewers And Spectators of Persian Gulf Pro League [Volume 3, Issue 4, 2022, Pages 138-118]
  • Team Tradition The Impact of Cognitive Component on Affective Component of Team Reputation: Emphasizing on Difference Between Viewers And Spectators of Persian Gulf Pro League [Volume 3, Issue 4, 2022, Pages 138-118]
  • Tourists The Impact of International Sports Events on the City Brand (Case Study: Bojnourd County) [Volume 3, Issue 1, 2022, Pages 195-172]

U

  • Urban brand The Impact of International Sports Events on the City Brand (Case Study: Bojnourd County) [Volume 3, Issue 1, 2022, Pages 195-172]

V

  • Video Games Identifying The Motivations And Behavior Of Consuming Sports Goods In Iranian E-Sports Players [Volume 3, Issue 4, 2022, Pages 23-1]
  • Viewers The Impact of Cognitive Component on Affective Component of Team Reputation: Emphasizing on Difference Between Viewers And Spectators of Persian Gulf Pro League [Volume 3, Issue 4, 2022, Pages 138-118]
  • Volleyball Relationship serious leisure and leisure satisfaction mediated by recreational involvement in amateur Volleyball athletes [Volume 3, Issue 2, 2022, Pages 120-89]

W

  • Willingness to be present again Test of The Role of Satisfaction Mediation Model In The Causal Relationship of Entrepreneurial Marketing With The Desire To Re-Attend Customers of Sports Complexes In Karaj [Volume 3, Issue 4, 2022, Pages 48-24]